From AI experiments to a strategic design backbone. We combine design, data and technology to create products that perform and last. With AI we grow margins, streamline complexity and speed up innovation. AI is our amplifier.
The challenge
Many organizations are running AI pilots. Few can show a clear impact on product margins, time-to-market and portfolio complexity.
TEAMS combines 70+ years of product design and UX in complex systems with Kearney’s Product Excellence and Renewal Lab (PERLab). Together we turn AI into measurable product and portfolio value across Safety, MedTech and industrial ecosystems.
Strategic impact of TEAMS AI
Product-first AI for complex systems
We start from your products and ecosystems, not from a generic model. TEAMS brings deep experience in B2C, B2B, industrial, Safety and MedTech, integrating AI into HMIs, service workflows and circular systems – not just into marketing touchpoints.
Design & economics with PERLab
Together with Kearney’s PERLab, we align design decisions directly with P&L impact. AI-supported design-to-value and portfolio scenarios help you improve margins and reduce complexity, turning product development into a measurable business lever.
From pilots to a scalable backbone
We move you from isolated AI pilots to a repeatable backbone for your product organization. A clear journey, AI-ready design systems and practical governance ensure that your teams own the tools, the playbooks and the responsible AI practices needed to scale.
Our AI service framework
The three layers
AI-driven design. Enhances our core design process with data, speed, and generative tools.
We use AI to amplify every stage of the design process, making it faster, more exploratory and insight-driven.
From generative ideation and trend analysis to behavior prediction and rapid prototyping, AI supercharges our creative workflow. This helps making smarter design decisions, earlier with less guesswork and more confidence.
AI-Enabled Experiences. Create interfaces that learn, respond, and evolve.
AI allows us to create interfaces that adapt to users in real time. From personalized UX to voice and emotional inputs.
We design products that aren’t just responsive, but truly intelligent, enhancing engagement and performance. Whether digital or physical, the experience evolves making every interaction feel more human.
Custom AI Tools. Tailored solutions designed for your unique challenges.
We co-create custom tools that solve your specific needs. From LLM-based design assistants to predictive maintenance platforms.
These solutions are secure, scalable, and built around your internal data, systems and workflows. It’s not just design support, it’s a strategic edge.
Velocity is PERLab's agentic Al platform that connects embedded agents across the product life cycle. Each Al agent performs a task, passes it forward, and continuously learns-creating a seamless, orchestrated product development process.
Cyan turned to us to revolutionize robotics with ORCA, a game-changing humanoid robot that fuses advanced AI, machine learning, sensor tech, and mechanical engineering.
PAS-X k.AI is Körber’s chat-based assistant delivers real-time answers to support the efficient use of PAS-X MES software products.
AI with TEAMS
Our AI services are modular, scalable, and collaborative. Whether you’re exploring AI’s potential or already deep into implementation, we meet you where you are. We partner closely with your internal teams to ensure seamless integration, co-ownership, and transparency.
- Award-winning design legacy meets cutting-edge AI integration
- Multidisciplinary teams with strategic, human-centered, and technical expertise
- Global footprint and localized AI solutions tailored to market nuances
- Emphasis on ethical, explainable, and sustainable AI in design
We create better together.
TEAMS combines design excellence in the physical product with a deep understanding of digital experiences and strategic objectives. The real added value comes from:
Transforming Organizations
Empowering to change and transforming processes sustainably
Systemic thinking & Convergence
Product, interface and brand as a coherent experience
AI expertise in a design context
TEAMS uses AI not just as a gimmick, but as a productive co-creator
UX in complex systems
Focus on hard-to-access application areas such as B2B, industry, safety, MedTech
Global experience with local sensitivity
Design that is successful worldwide but has a specific regional impact
In-house diversity
Multidisciplinary teams under one roof - One TEAMS
Meet our experts
Marco Kapetan
Director Digital
“Our AI services are modular, scalable, and collaborative. Whether you’re exploring AI’s potential or already deep into implementation, we meet you where you are.“
Simon Koch
Director Digital
“We partner closely with your internal teams to ensure seamless integration, co-ownership, and transparency.“