From the initial idea to the finished product on the shelf, a clearly structured development process brings together concept, industrial design and prototyping. Design, engineering and development work together seamlessly. The result is products that are technically impressive, economically viable and feel completely natural to users.
Three drivers for Design-to-Business
Use Case
A strong focus on use cases ensures that products are aligned with real user needs. This reduces inefficiencies in development, improves usability, and increases the likelihood of market success. Clear use cases support better decision-making and more effective resource allocation.
Innovation
Design-driven innovation enables the development of new ideas and differentiated solutions. Moving beyond incremental improvements allows businesses to create products that stand out and respond to changing conditions. This supports long-term competitiveness and growth.
Market
A consistent and well-defined design approach strengthens a company’s position in the market. Clear differentiation and cohesive experiences increase recognition and customer trust. Over time, this contributes to stronger brand value and improved business performance.
Foundation of product success
A structured idea incubation process narrows a wide range of initial concepts down to the most promising opportunities. As ideas are refined, innovation grows through focused evaluation.
Key factors such as profitability ensure alignment with a viable business model, while scalability ensures a strong product market fit.
Ideas that meet these criteria move forward and develop into successful product innovations, driving both market impact and business growth.
Expertise and services
Concept & Ideation
- Strategic Direction
- Opportunity Framing
- Decision and Investment Clarity
- Execution-Ready Roadmaps
Design Engineering
- Mechanical Design
- CAD Development
- Design for Manufacturing
- Engineering Integration
Prototyping
- Rapid prototyping
- Functional models
- Design validation
- User and usability testing
Platforming & Ecosystems
- Product platform strategies
- Design systems and languages
- Defining the ecosystem
- Structuring product portfolios
Product Development
- Product architecture
- Component development
- Development through to production readiness
- Collaboration with manufacturing partners
Packaging
- Packaging Design
- Material and sustainability concepts
- Unboxing experience
- Transport and protection concepts
"Globally successful companies use design as the foundation of their business. They place great emphasis on the overall appearance and identity of their products and brands. In these companies, design drives technological development and innovation. By placing design at the center of product development—rather than merely reacting to market forces—such companies are able to create a unique identity. The value of these brands is not created overnight, but is carefully cultivated through well-maintained stratgic processes."
Ulrich Schweig, Global Managing Director
"Balancing creativity and strategy means creating space for bold ideas to align with business goals. In China’s dynamic market, I prioritize agility, turning visionary concepts into clear, results-oriented plans that deliver impactful design."
Wan Kee Lee, Managing Director
Beyond the offering
Strategic Design
Strategic design turns complexity into a focused direction leaders can commit to. It sharpens positioning, de-risks key bets early, and creates a consistent foundation for faster decisions and scalable execution.
Capabilities
- Corporate Creative Strategy
- Visual Brand Language
- Innovation Strategy
- Design Analysis & Expert Review
- Design Thinking
- Design Advisory
Kearney PERLab
TEAMS is a part of Kearney and its Product Excellence and Renewal Lab.
For more than a decade, TEAMS has partnered with Kearney PERLab, supporting customers in their end-to-end journey, from conceptualization of a product idea to a successful product launch.
This strategic partnership has strengthened PERLab’s design-driven approach in helping clients make the products that customers fall in love with.
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