In the industrial world, true innovation is often hidden in plain sight—within the everyday interactions of users.
Embedding design thinking early on, uncovered new opportunities to enhance usability while strengthening Siemens' brand identity.
The best of both worlds
Industrial products must balance usability, efficiency, and brand recognition. With Siemens, we faced the challenge of optimizing the user experience while ensuring alignment with their well-established design principles.
Our journey began with a deep dive into the way technicians and engineers interact with industrial products in real-world environments.
By observing their workflows, we uncovered subtle but significant friction points—small inefficiencies that, when magnified across thousands of daily interactions, could slow down operations and introduce unnecessary complexity. Every detail, from how a relay is installed to how its information is read under pressure, influenced our design decisions.
Small changes unlock big possibilities
The key to unlocking a better experience lay in restructuring the relay’s surface information.
By refining the orientation and hierarchy of branding and parameters, we ensured that critical data is instantly recognizable, reducing cognitive load and improving efficiency.
But clarity alone wasn’t enough—industrial environments demand resilience. We experimented with different material treatments to enhance visibility and durability, ensuring that every label and marker remains legible even under the harshest conditions.
Stronger together
Collaboration is at the heart of our process. Every product that carries the Siemens logo is a connection between the brand and its users. By refining touchpoints, we honor Siemens’ heritage while shaping its future - powered by thoughtful design.
Reliability in every relay
The Siemens SIRIUS 3RQ0 series relays are compact and reliable components designed for automation systems, serving as coupling relays between control and load circuits. Their small size makes them ideal for modern industrial applications where space is crucial.
