Our mission is to create sustainable solutions for a better life for everyone. Our goal is to provide solutions that matter and to realise their full potential. We exist to inspire people with the everyday, every day. We do this by striving to understand and reflect needs and desires equally, to collaborate on a personal eye to eye level, and by building a creative and diverse global team. That’s what we see as the keys to long-term success from which people, brands and products all benefit.
Leadership at TEAMS
Our reach and numbers
The TEAMS' Design Story.
Design in every day objects
During Germany’s economic wonder, one bold step, made by Hans Erich Slany, stemming from a passion for solving problems, set the basis for the identity of our design agency. TEAMS from the beginning established that products must be rethought and redesigned to put use, ergonomics and aesthetics at the focus of everyday objects, providing design as added value.
That has been our guiding mission from the beginning, transforming brands into the world famous icons that they are today.
The new economy
Design, technology & consolidated markets generate new economies & fields of application for design, services & products that were not existing before. From the purely physical, to digital touchpoints of interaction. Design was established as a fixed factor of product quality and influenced trendwise the way products were marketed.
The TEAMS mindset of strategic design to guide brands from focussing on a single product to precise knowledge of complex development processes from idea to realization. TEAMS adapts its services to the new tasks and grows up to 20 people in 1990.
The connected world
In the 1990s, the world experienced a major change, as the internet begins to boom. More users get connected online, new business models take form in an open global economy. This generates the need to rethink products and services for a global economy.
It requires specialized knowledge of how to bring products into any country, and inspired TEAMS to open new studios all around the globe in Chicago, Shanghai and Hamburg to meet new product & service expansion. TEAMS widens its portfolio with consumer testing, engineering, production support, and grows to 80 people.
TEAMS Design becomes a global design agency by the end of the 90's. Displayed in the image: The Hamburg, Stuttgart, Shanghai and Chicago studios.
From physical products to digital experiences
As a new digital dimension augments our lives, objects and services that used to be physically produced and marketed are either virtually experienced or left in the past, changing the meaning of design thoroughly towards strategic, multidisciplinary guidance.
We see ourselves as a global team collaborating on the base of strategic partnership with one studio, clients have access to a global design and strategy expertise. Hence the majority of our projects deal with global products and brands.