We are a full-service agency with a holistic approach.
We like to think of design as a dialogue. To us, products, services and user experiences are ambassadors of the brand, they speak on behalf of their brand. What products express is what the brand expresses, since a stakeholder (any person having a demand on the company) has the most intense and sustainable contact through the products. Having processed their impressions, stakeholders form an opinion, thereby empowering the brand with meaning. Our role is amidst this dialogue, strategically moderating the conversation by understanding the thinking and producing precise input.
What Do We Mean by Empathy?
Empathy is the capacity to feel what your counterpart is feeling and (even more importantly) react accordingly. It is what makes & distinguishes us as humans. We consider this quality essential for great design. Using our analogy of design as a dialogue, empathy is the base providing the knowledge about what the dialogue is and will be about. Going back to products, this gives us the exclusive ability to design experiences that truly reflect people’s dreams, feelings and needs: products of empathy.
Our process has been heavily influenced by User-Experience methods ever since. Our claim to be brand-strategic and reflect the brand over one’s own creative hand as a designer becomes an essential key to our design. Hence we have three steps: Immerse, Create, Realize. The beginning of any project is characterized by a research phase setting up the right understanding for market, brand and product alike. You never know a brand from the inside until you are working together as partners,
so we strive remove any biases or previous projections that could be made about the brand. The first phase (Immersion) promotes processes which bring all possible ideas out into the open. In the next phase (Creation), we seek to combine the best of all ideas into concrete concepts and forms. We also believe that realized ideas are the best ideas. Therefore Realization is the last step where we are often involved, bringing successfully designed products into reality.