We Are a Full-Service Agency With a Holistic Approach
Our Three Columns of Innovation
To us, designing means to take the most complicated framework conditions and compose something tangible, intriguing and beautiful.
That is why we love every project, be it the smallest product design or the most complex long-term strategy.
Our three services shape this dialogue at different levels: Our Innovation strategy looks at a brand, its markets, and its customers, and develops strategic goals and the long-term measures to achieve them. UX & Design Research dives deep into the world of the customers, markets, and trends to create insights about future markets, customer needs and hidden opportunities. And finally, our Design Realization takes all this information to create successful and compelling products, which are true and experienceable ambassadors of their brand.
We like to think of design as a dialogue. To us, products, services and user experiences are ambassadors of the brand, they speak on behalf of their brand. What products express is what the brand expresses, since a stakeholder (any person having a demand on the company) has the most intense and sustainable contact through the products. Having processed their impressions, stakeholders form an opinion, thereby empowering the brand with meaning. Our role is amidst this dialogue, strategically moderating the conversation by understanding the thinking and producing precise input.
What Do We Mean by Empathy?
Empathy is the capacity to feel what your counterpart is feeling and (even more importantly) react accordingly. It is what makes & distinguishes us as humans. We consider this quality essential for great design. Using our analogy of design as a dialogue, empathy is the base providing the knowledge about what the dialogue is and will be about. Going back to products, this gives us the exclusive ability to design experiences that truly reflect people’s dreams, feelings and needs: products of empathy.
Our Process of Thinking
Each client has different expectations of a project, which we respond to with our own unique flexible process. Our constant mind set of curiosity, experience and creativity allows us to navigate through the diversity of tasks that each project brings.
At first our natural curiosity urges us to learn as much as we can about our client (you) and everything that is related to the (your) project. This enables us to plan the project in detail and develop a productive project strategy together with our client (you). This framework then gives us the confidence and freedom to create truly innovative, surprising and game changing results.