With Bosch, valuing and putting user needs at the forefront of product innovation is standard practice:

reducing the concrete nailer's weight by 25% was only on of our contributions.

The tools pros deserve

In the American market, there was an untapped demand for a tool that Bosch had yet to offer – a professional concrete nailer.


Our UX design played a crucial role in ensuring the best ergonomics for professionals who use the device for hours, even overhead. We first tackled the most obvious challenge: reducing the device's weight by a remarkable 25%. Integrated parking feet assist in positioning the tool during operation, while thoughtful hanging hooks and tethers ensure comfort every step of the way.


To ensure this tool aligns seamlessly with the visual brand language and caters to the unique preferences of the American market, we incorporated VOC desires, created various models and prototypes, and even flattened the top surface of the nailer to provide a secure resting place, precisely addressing clearance issues.