Hoi!
Amsterdam is located in the heart of Europe, a city where tradition and innovation flow seamlessly into one another.
Trade, architecture, and creativity shape its character and make it a magnet for international companies, start-ups, and creative talent from all over the world.
Our branch in The Flow building is located in the up-and-coming Houthavens district, a neighborhood in transition where industrial history meets modern design. The environment offers bright rooms, open spaces, and inspiring places for creative exchange and shared ideas.
Our studio is a place where ideas flow, open, international, and dynamic. Between harbor flair and city backdrop, we shape the future of brands, products, and experiences.
Gezellig om hier te zijn.
Leadership
Simon Koch
Director Digital
For Simon, design is a living discipline. It evolves with technology, business, and people, yet never loses focus. His work spans products, experiences, and strategy, always with impact at its core.
Meaningful. Structured. Courageous.
Eileen Huang
Senior Industrial & User Experience Designer
Eileen is a multidisciplinary designer specializing in user experience, usability, and strategic storytelling. With a strong background in UX methods and human-centered design, she ensures that real user insights are translated into every stage of the process, from research and concept through to implementation. Her cross-cultural perspective and collaborative approach allow her to bridge business goals with user needs, resulting in solutions that are both intuitive and impactful.
Oliver Keller
Executive Director
Oliver has shaped product portfolios, brands, and organizations across industries and markets since 2012. He sees design as a systemic leadership discipline, combining business acumen with deep design expertise. Reading products as reflections of society, he turns them into catalysts for transformation.
