Over sixty years ago, Artur Fischer patented the famous plastic wall plug. With more than 1,100 patents, the founder stands as one of the most prolific inventors in history. We partnered with the Fischer Group as a strategic ally to craft a cohesive corporate identity and redefine its extensive product portfolio.
Visual identity: a strategic asset
Visual elements such as colors, shapes, logos, and fonts create a unified look that resonates with users and stays memorable. Consistent and aesthetic design not only boosts immediate brand recognition but also builds trust and loyalty. This makes design a strategic tool for standing out from the competition and securing a lasting presence in customers' minds.
Defining a distinct product profile
Unique and well-defined design elements are critical for maintaining a consistent brand identity. These details form the basis for differentiation and elevate brand value. At TEAMS, we derived these elements from the technical complexity of Fischer’s products and successfully integrated them across various offerings.
Designing the future
Through individual projects, we systematically incorporate brand-specific elements—such as design and ergonomics—into the development process. By empowering internal teams and crafting a cohesive vision, we emphasize the synergy between design, brand identity, and technical execution. This approach fosters collaboration and is vital for preserving Fischer's core values across all products.
