Introducing Campwerk's novel hardcover rooftop tent,

attracting a diverse audience of camping enthusiasts, adventurers, and families and inspiring them to explore, connect, and create memories that will last a lifetime.

This is a story about collaboration, strategic design, and "Good Vibes," a hardcover rooftop tent that not only exudes style but also offers reliability at a competitive price point. In only three months, our joint vision extended beyond product development; we carved out a new segment in their tent portfolio and established a distinctive brand identity.

It was about more than just designing a tent; our collaborative efforts included with a comprehensive analysis of the market and existing products, striving to balance aesthetics and functionality. Combining our textile expertise with product design created better interdisciplinary results while accelerating the mock-up phase and the continuation into production. 
We introduced automotive and scenario sketching, breathing life into a practical vision. Campwerk's design elements tied the new tent category to the brand's identity. The Class A surface modeling approach prioritized design over mechanical engineering, ensuring a rapid, efficient, and cost-effective design performance.

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Michael Krämer

CEO Campwerk GmbH