Introducing Campwerk's novel hardcover rooftop tent.
Design on the move
This is a story about collaboration, strategic design, and a rooftop tent that offers more than just shelter. Within just three months, a shared vision became a brand-defining product while opening up a whole new category in their portfolio.
The goal: to create a tent that convinces through design, works in everyday use, and appeals to new target groups. Textile expertise, product design, material knowledge, and real-world scenarios were combined early on – supported by Class-A surface modeling. The new design builds on Campwerk’s existing visual language and takes it one step further.
The result is a product that was developed quickly, efficiently, and cost-effectively – and one that delivers, both emotionally and strategically. In 2024, the tent was honored with both the Red Dot and iF Design awards and is now ready for its first adventure.
Good Vibes – in every way.
