TEAMS and NXP worked together to share their vision of autonomous driving with the world
Small components, big functionalities
NXP Semiconductors manufactures microcontrollers and processors for a broad range of technical purposes. Their products, among other things, guarantee a safely connected vehicle, smart connected solutions, end-to-end security, and power efficiency.
Presenting all of NXP’s potential to their audiences was our greatest challenge. NXP wanted to address several targets like government officials and reporters, as possible buyers of their technology. For this, multi-layered story building systems were created to communicate the various enterprises of NXP users with a variety of motivations – from being entertained, enlightened, informed, convinced and sold to.
Bringing the future to the present
We are glad to say that developing a project with these characteristics supports the claim that NXP is a market leader. NXP could observe these results reflected in their business, increasing their brand relevance and upscaling publicity.