TEAMS and NXP worked together to share their vision of autonomous driving with the world

and show their component’s relevance to the automotive industry. 

Small components, big functionalities

NXP Semiconductors manufactures microcontrollers and processors for a broad range of technical purposes. Their products, among other things, guarantee a safely connected vehicle, smart connected solutions, end-to-end security, and power efficiency.


Presenting all of NXP’s potential to their audiences was our greatest challenge. NXP wanted to address several targets like government officials and reporters, as possible buyers of their technology. For this, multi-layered story building systems were created to communicate the various enterprises of NXP users with a variety of motivations – from being entertained, enlightened, informed, convinced and sold to.

We displayed NXP’s vision to the world by developing scenarios and use-cases. Besides that, we detailed a visitor’s exhibition experience with a system for physical and digital elements to provide a broader perception of the brand, products, and the company.

NXP Demonstrator at CES 2019

Four main areas of the exhibition were created. The ‘Central Hub,’ to present the brand vision of NXP; the ‘Domain Hub,’ where the visitor interacts to understand the possibilities and combinations of the technology; the ‘Info Center,’ where the technology is explained in detail; and the ‘Tech-Tables,’ where the technical information is displayed to fulfill the expectations of the most specialized users.

Autonomy detail feature
NXP - conectivity details screen
NXP - electrification detail screen

Bringing the future to the present

We are glad to say that developing a project with these characteristics supports the claim that NXP is a market leader. NXP could observe these results reflected in their business, increasing their brand relevance and upscaling publicity.