To design a compelling product video, you need to understand a product, its essence and the user thoroughly. Together with Johnson Control Hitachi Cooling & Heating we develop award-winning visual strategies – in motion and sound.
A visual narrative
How do you communicate a compelling design philosophy for a global corporation like JCH? We tell it as stories. Clean air and well-being as a tangible value proposition paired with a design language so purist it blends with any environment. A co-existence in perfect harmony with the human being: the genesis of the Duality campaign.
A holistic solution results from fully understanding the product, brand and user, exploring possible iterations and finding a balance between elements that were originally in conflict.
“We are trying to create solutions that work harmoniously in all of the environments that you live in, play in, work in. It is how we take care of the air quality in these spaces.”
Lawrence Chu, Global Director of Product Design and Digital Controls Product Management
Johnson Controls Hitachi Air Conditioning
Making the invisible visible
JCH ensures the well-being of people worldwide through fascinating technology. The special ingredient? Pushing boundaries, seeking new perspectives, taking a different view and starting afresh are qualities that shape our union. With joint forces we're able to translate the benefits of air through emotionally charged product videos.
