We transform circular economy principles into better products, stronger business models and long-term competitive advantage. Circularity isn't just a destination, it's the catalyst for innovation.
80% starts
Around 80% of a product's CO2 impact is determined during the design phase, making it the greatest opportunity for change.
Resilient
supply chains
Design products that strengthen material resilience, improve supply security and reduce dependency on virgin resources.
Business
growth
Create new sources of value through circular products, services and customer experiences that extend relationships over time.
Impact of circularity
Circular impact grows when product, business and ecosystem decisions reinforce one another. We connect these layers to turn isolated improvements into scalable value.
A longer-lasting product is only the beginning. When durable design is supported by repair services, take-back systems, digital product information and viable business models, value stays in circulation. Customers gain products they can trust and keep; businesses strengthen revenue, loyalty and resilience; ecosystems depend on fewer virgin resources. Strategic design connects these opportunities and translates them into a focused innovation roadmap.
Our framework and capabilities
DISCOVER - DEVELOP - DEPLOY
Circular strategy.
DISCOVER where value can be created.
We identify where circularity creates impact and competitive advantage across products, portfolios and business models. By connecting circular economy principles with business strategy, market trends and user needs, we create the foundation for meaningful innovation and long-term decision making.
Capabilities
- Vision & Strategy Workshops
- Ecosystem Mapping
- Stakeholder Research
- Circularity Readiness Evaluation
- Business Model Analysis
- Service Ecosystem Vision
Circular product innovation.
DEVELOP products & services customers choose and keep.
We translate circular ambition into products, services and experiences that create lasting value throughout the lifecycle. By connecting our ESSENTIALS, AMPLIFIERS and DRIVERS, we create solutions that are desirable, feasible and designed for a changing world, making strategy tangible.
Capabilities
- Product Life Cycle Assessment
- Circular Product Vision, Conception & Development
- Design for R-Strategies
- Stakeholder Experience Design
- Stakehoder usability testing
- Material Flow Analysis
- Material Selection & Recommendations
- Evaluation Criteria Definition
Circular transformation.
DEPLOY systems and processes beyond products.
We create lasting impact by embedding circular thinking into your organization. By making it an integral part of everyday practice through circular frameworks, decision tools and assessment processes, we help you build the systems needed to scale circular innovation across portfolios and future product generations.
Capabilities
- Training Modules
- Circular Guidelines
- Circular KPIs
- Change Management
- Process Integration
- Pilot projects
Our circular innovation principles
Create value
with products
Every circular transformation begins with the products and its ecosystem. Products define customer behaviour, business models, resource flows and brand perception.
Designing better products unlocks better systems.
Enable circularity
with ecosystems
Together with KEARNEY, we evaluate circular opportunities not only through environmental impact, but through customer value, commercial viability and long-term resilience.
Circularity becomes a business decision.
Embed
circular thinking
Real transformation happens when new ways of thinking become new ways of working. We help teams translate strategy into practical frameworks, design principles and innovation processes.
Turning ambition into everyday action.
Design value that returns.
A linear economy follows one path: extract raw materials, produce, sell, use, dispose. Economic value is created along the way. When products are disposed of after use without a return route, the value they still contain remains unused.
A circular economy aims to keep products, components and materials in use for as long as possible and retain their value. This can create new services and revenue models. Reusing existing materials can reduce reliance on virgin raw materials and make supply chains more resilient.
With our approach to CircX, we work with companies to identify which return routes make sense for their products and processes. We examine what changes to the product are needed and which business model can support continued use. The goal is circular solutions that work in everyday practice and are economically viable.
Value gets lost.
Click on the buttons to see where value
can be added in your business through
the power of circular thinking.
Meet our experts
Gerhard Seizer
Executive Director
Sustainability Expert
Paul Stawenow
Senior Lead Industrial & UX Designer
Sustainability Expert
Eileen Huang
Senior Industrial &
UX Designer
Sustainability Expert