Circular Innovation

We transform circular economy principles into better products, stronger business models and long-term competitive advantage. Circularity isn't just a destination, it's the catalyst for innovation.

80% starts
with design

Around 80% of a product's CO2 impact is determined during the design phase, making it the greatest opportunity for change.

Resilient
supply chains

Design products that strengthen material resilience, improve supply security and reduce dependency on virgin resources.

Business
growth

Create new sources of value through circular products, services and customer experiences that extend relationships over time.

Impact of circularity

Circular impact grows when product, business and ecosystem decisions reinforce one another. We connect these layers to turn isolated improvements into scalable value.

A longer-lasting product is only the beginning. When durable design is supported by repair services, take-back systems, digital product information and viable business models, value stays in circulation. Customers gain products they can trust and keep; businesses strengthen revenue, loyalty and resilience; ecosystems depend on fewer virgin resources. Strategic design connects these opportunities and translates them into a focused innovation roadmap.

Our framework and capabilities

DISCOVER - DEVELOP - DEPLOY

Circular strategy.

DISCOVER where value can be created.

We identify where circularity creates impact and competitive advantage across products, portfolios and business models. By connecting circular economy principles with business strategy, market trends and user needs, we create the foundation for meaningful innovation and long-term decision making.

Capabilities

Vision & Strategy Workshops
Ecosystem Mapping
Stakeholder Research
Circularity Readiness Evaluation
Business Model Analysis
Service Ecosystem Vision

→ Strategic Design

Circular product innovation.

DEVELOP products & services customers choose and keep.

We translate circular ambition into products, services and experiences that create lasting value throughout the lifecycle. By connecting our ESSENTIALS, AMPLIFIERS and DRIVERS, we create solutions that are desirable, feasible and designed for a changing world, making strategy tangible.

Capabilities

Product Life Cycle Assessment
Circular Product Vision, Conception & Development
Design for R-Strategies
Stakeholder Experience Design
Stakehoder usability testing
Material Flow Analysis
Material Selection & Recommendations
Evaluation Criteria Definition

→ Product Design

Circular transformation.

DEPLOY systems and processes beyond products.

We create lasting impact by embedding circular thinking into your organization. By making it an integral part of everyday practice through circular frameworks, decision tools and assessment processes, we help you build the systems needed to scale circular innovation across portfolios and future product generations.

Capabilities

Training Modules
Circular Guidelines
Circular KPIs
Change Management
Process Integration
Pilot projects

→ Strategic Design

Our circular innovation principles

Create value
with products

Every circular transformation begins with the products and its ecosystem. Products define customer behaviour, business models, resource flows and brand perception.

Designing better products unlocks better systems.

Enable circularity
with ecosystems

Together with KEARNEY, we evaluate circular opportunities not only through environmental impact, but through customer value, commercial viability and long-term resilience.

Circularity becomes a business decision.

Embed
circular thinking

Real transformation happens when new ways of thinking become new ways of working. We help teams translate strategy into practical frameworks, design principles and innovation processes.

Turning ambition into everyday action.

Our CircX approach

Successful circularity depends on stakeholder experience. Customers, service teams, logistics partners, repairers and recyclers must understand their role and see value in taking part. CircX combines ecosystem strategy with product and experience design to shape the incentives, interactions and touchpoints that make circular solutions intuitive, desirable and commercially viable. The result is a system people choose to participate in and businesses can scale.

TEAMS Circularity Backstage

Circularity Backstage brings industry leaders, sustainability experts, designers and engineers together around real business challenges. Through cross-industry exchange and focused co-creation, participants turn shared insights into practical concepts and clear next steps.

See circular innovation from the inside. Explore how companies are rethinking products, services and business models, learn from what works in practice and build the partnerships needed to move circular ideas into implementation.

→ Circularity Backstage

TEAMS Circularity Backstage

Circularity Backstage brings industry leaders, sustainability experts, designers and engineers together around real business challenges. Through cross-industry exchange and focused co-creation, participants turn shared insights into practical concepts and clear next steps.

See circular innovation from the inside. Explore how companies are rethinking products, services and business models, learn from what works in practice and build the partnerships needed to move circular ideas into implementation.

→ Circularity Backstage