Sometimes, the inspiration for great design comes from a simple observation that makes peoples’ lives easier.
How? By giving them the right tools to do what they want to do.
Bosch AdvancedRecip 18: Cordless Reciprocating Saw.
Every year that goes by offers further insight into long-term brand dynamics.
We've been responsible for helping the brand evolve with the times while retaining continuity with its existing brand equity.