Sometimes, the inspiration for great design comes from a simple observation that makes peoples’ lives easier.

How? By giving them the right tools to do what they want to do.

18.000.000 sold

With the IXO – a small, ergonomic and intuitive power tool – we have been able to capture an entirely new market category and bring another level of emotion to power tools.

Bosch AdvancedCut 18: Cordless Nanoblade Saw.

Bosch UniversalHumid: Wood Moisture Meter.

Bosch AdvancedLevel 360: Cross Line Laser.

Bosch AdvancedRecip 18: Cordless Reciprocating Saw.

Iconic visual language, sporty and dynamic

Designed for the European market, the iconic language of Bosch DIY has a sporty and dynamic aesthetic. For homeowners and hobbyists who aren't afraid to get their hands dirty, it's an approachable line that still delivers the professional-grade results that consumers expect of the Bosch brand.

Every year that goes by offers further insight into long-term brand dynamics.

We've been responsible for helping the brand evolve with the times while retaining continuity with its existing brand equity.