Sometimes, the inspiration for great design comes from a simple observation that makes peoples’ lives easier.
How? By giving them the right tools to do what they want to do.
With the IXO – a small, ergonomic and intuitive power tool – we have been able to capture an entirely new market category and bring another level of emotion to power tools.
Bosch AdvancedCut 18: Cordless Nanoblade Saw.
Bosch UniversalHumid: Wood Moisture Meter.
Bosch AdvancedLevel 360: Cross Line Laser.
Bosch AdvancedRecip 18: Cordless Reciprocating Saw.
Iconic visual language, sporty and dynamic
Designed for the European market, the iconic language of Bosch DIY has a sporty and dynamic aesthetic. For homeowners and hobbyists who aren't afraid to get their hands dirty, it's an approachable line that still delivers the professional-grade results that consumers expect of the Bosch brand.
Every year that goes by offers further insight into long-term brand dynamics.
We've been responsible for helping the brand evolve with the times while retaining continuity with its existing brand equity.