In a world where innovation and tradition must coexist, HERCULES Bikes, a long-established German brand, trusted us to elevate their presence for the 2024 Eurobike season.
Our mission was clear: boost the brand’s visibility and set it apart in the highly competitive bike industry.
An immersive experience:
360-degree visual storytelling
For Eurobike 2024, we elevated engagement with motion, bringing the HERCULES spirit to life. This dynamic visual reinforced the campaign’s message, complementing the physical display and creating an unforgettable brand experience that resonated beyond the booth, ensuring long-lasting impact.
Building anticipation:
a progressive social media strategy
In line with the campaign’s visual narrative, we employed a plexiglas console to partially obscure the bikes, creating an interplay of mystery and clarity. Each week, elements of the bike were gradually revealed, enticing viewers - leaving just enough to the imagination, before ultimately showcasing the full design. The anticipation was palpable, and the reveal electrifying.
Beyond the product: crafting a visual narrative
To bring a diverse range of products to life, we took an innovative approach by using a collage-based design that seamlessly integrated multiple scenarios into a singular visual experience. Whether navigating city streets or embarking on off-road adventures, we created a narrative where each bike found its place within a broader story of possibility.
“The campaign developed by TEAMS contributed significantly to the successful product launch of our new SUV bikes at Eurobike 2024. Our common goal was to arouse the interest of potential customers in advance with the glass campaign. Together we managed to come up with an excellent strategy and perfect timing. The product launch was accompanied by a video, which had its successful premiere last summer at the Eurobike in Frankfurt.”
Thomas Henke, Head of Sales HERCULES BIKES
