Successfully driving branded experiences

Brand strategic thinking, modular design for global utilisation, and user-centered development for the driver's workplaces of the future are all topics that determine our approach towards the design of commercial vehicles. Brand, design and user experience are the decisive factors concerning the quality of a commercial vehicle since technical differences are often hard to recognise. 

Digitalization and the development of bridge products are the current challenges, which are paving the way into an era of completely autonomous vehicles and machines, and will take with them all those involved, especially the daily user.