A new pharmaceutical lab unit to accelerate medicinal research efforts.
Understanding the issue
The team met for an intensive one-day workshop to hash out the technology, constraints, requirements, and user experience. To aid in developing the UX journey properly, we created a full scale, 10ft tall mockup that we could reconfigure to test different user paths.
Visual brand language is elevated and highlighted with design elements, such as the flowing lines from the front to the back of the tool. These attributes underscore the combined power of the blade and the battery into tangible artifacts.
Informed by the user journey insights, TEAMS developed a bespoke user interface which compliments the new design and designed a more user-centric workflow to guide laboratory scientists through the new Lynfinity technology.