Healthcare systems worldwide are growing and transforming. Together with technology, new areas within are emerging.

Where can we step in as designers? We took a closer look at these fields to figure it out and compiled our findings on Medium.
Illustration two hands close to each other

Part one: Healthcare markets, markets of trust.

The patient is the focus of the health system, now and in the future. The future health system will be shaped as a diverse, complex, yet collaborative project.

Competence of doctors, empathy, as well as clear communication will be crucial to expand the role of classic players such as doctors, hospital administration and insurance companies, into telemedicine, self-service and mobile health applications. Technologies from the hospital will be available for everyone.

Check part one

"More empathy towards the consumer is the key to build brand trust. We as designers need to listen carefully to understand the relevant topics of the people in order to respond to their needs. 

We have to speak their language, and create brand experiences that consumers can identify with."

Marco Kapetan, Creative Director Brand & Interaction Design, TEAMS Hamburg.

Illustration mobile device and hand

Part two: Self-monitoring. The independent patient.

 

Technology and connected services will enable patients to take their health into their own hands. Digitalization of the health care system, telehealth applications, and digital assistants will make health care services more accessible to patients while reducing costs.

 

What opportunities has design to deal with issues such as trust-building, quality control, data security and human-to-human interaction, so important in medicine?

Read part two

Part three: Smart hospital and unified data.

 

One of the key tools to create the smart hospital environment is undoubtedly Unified Data. Early detection of diseases, effective health management through unified access to information, as well as quicker detection of frauds within the system, are some of the advantages of unified IT environments in pursuit of the health system.

 

What is the real potential of technology and design to enhance the health care system?

Read the last chapter
Illustration healthcare and data flow