This year's IFA was a blend of the familiar and the fresh. Some established brands maintained their presence, while emerging APAC companies gained ground. 

While some categories followed tradition, a subtle but intriguing shift to new product hemispheres is underway.

Appliances join the interior design game

In recent years, we have witnessed a clear trend of living room characteristics extending into other areas of the home, nurturing emotional connections through tactile materials and textures. We observed this trend gaining further momentum, not only through materials but also through integration. The standout example was the seamless integration of major appliances into open full-wall bookcases, blending functionality with aesthetics and erasing the traditional division between spaces in the home.

Sustainability matters

Sustainability and energy efficiency are increasingly influencing consumer purchasing decisions, driving environmental concerns to the forefront of technological advancements. The discussions and product displays spanned from recycled packaging, to water-saving washing machines to ethically sourced materials for smart electronics. Established brands have underscored the importance of creating awareness, promoting education, and taking concrete actions to address the pressing issues.

Macro magic

Intricate patterns and details enhance the perceived value of a product, offering a unique edge in a saturated market.

Digital = sustainable? 

In line with the ongoing sustainability trend, a prominent development at this year's IFA was the emphasis on digitalization and "smartification" as strategies for enhancing the sustainability of various products. Many brands have embraced the integration of AI and automation into their products as means to analyze user behavior and patterns, ultimately leading to optimization and reduction in energy and water consumption.

The AI cabinet of curiosities

Formerly mundane household appliances, once purely functional, are transforming

With a rising focus on individualization, we're now seeing more instances of easy and straightforward solutions, making customization more flexible and cost-effective for users. 

Frequently complemented by metallic finishes, these colorful hues inject a playful yet sophisticated essence into a product category that has typically been dominated by darker, neutral color palettes.

Another notable shift was the increased prominence of muted blue and green tones as primary or accent colors for both large and small home appliances. 

As we wrap up this year's IFA, it's worth pondering whether these trends will continue to strengthen or if we'll revert to the status quo. Will next year bring even more groundbreaking developments, or will we return to the familiar once again?