As one of the most significant tech showcases worldwide, CES in Las Vegas never fails to set the tone for the industry's future, yet it also prompted critical reflection. 

Are these breakthroughs genuinely transformative, or do they merely recycle familiar concepts in shiny new packaging? We've synthesized our findings into four key themes, each offering excitement and room for skepticism while testing the limits of technology, design, and human experience.

The omnipresence of AI.

AI dominated CES 2025, appearing in nearly every product and announcement. However, much of what was labeled as "AI" turned out to be marketing hype—basic algorithms or smart technologies disguised as artificial intelligence.

 

Still, AI remains the focal point of the product and tech scene, seen as a must-have feature to future-proof devices.

But how relevant is AI truly for product design and hardware? Most applications are limited to operating systems and interfaces, with few examples of AI shaping physical design or ergonomics.

This raises a critical question: how deep is a robot's understanding of human needs? "Designed for humans by robots" might be a catchy slogan, but is it more than just branding?

Connectivity: the internet of everything.

The vision of seamlessly connected devices—your vacuum cleaner communicating with your fridge to order a new cheesecake after cleaning up the crumbs—is becoming a reality. While this promises convenience, it also introduces a novel layer of complexity.

Does this increased connectivity genuinely serve users, or does it foster technological dependence? New markets, such as IoT for boating, are emerging, adding a fresh spin to this trend. However, the challenge lies in balancing innovation with usability.

Robotics: from home helpers to entertainment.

 

The robotics sector showcased advancements in smart cleaning devices, robotic arms for home tasks, and even entertainment gadgets like balls for pets. Robotic arms, capable of cooking, massaging, or even picking up socks, were a highlight.

But while the technology is impressive, where does innovation end, and novelty begin? Robots brewing coffee—once a symbol of precision—are now so commonplace that they fail to stand out. What truly sets robots apart today?

Similarly, robots designed for children, often mirroring pet gadgets, raise ethical questions: do they genuinely support learning, or are they just toys in disguise?

Above: For pets. Below: For kids.

Digital health and sustainability: data vs. impact

 

Digital health made significant strides, with wearables and smart devices offering comprehensive insights into users' physical well-being. These innovations enable more precise health tracking and goal achievement. However, the growing reliance on health data raises concerns: who benefits more—users or companies collecting this data?

 

A word about the shifting focus

Sustainability, once a headline topic, was overshadowed by AI. The energy-intensive nature of AI has shifted sustainability conversations toward acceptance rather than innovation. While noteworthy advancements, like Panasonic's new materials, emerged, there were few groundbreaking developments in this space.

Conclusion: trends with bright spots and shadows.

CES 2025 highlighted AI and connectivity as dominant forces shaping the tech landscape. Yet, many innovations warrant closer scrutiny: are they genuine solutions or just shiny distractions? The robotics sector, while exciting, risks losing its edge without redefining what makes technology innovative. Finally, sustainability must not take a backseat to AI but instead integrate seamlessly into future advancements.