Smart Building with GEZE solutions.
GEZE specializes in smart solutions for automatic door drives, window drives, smoke and heat extraction systems, as well as security and access control systems. The products are known for their innovative technology and have a strong focus on energy efficiency and accessibility. TEAMS has developed a design strategy for enhancing the smart character of GEZE products with a unique industrial design. The strateg is leading to better consistency, brand identity and user experience.
DESIGN STRATEGY:
A clear design strategy is essential for maintaining consistent visual communication across a brand. It is important to set clear rules for a brand's appearance, ensuring that all design elements - such as shape, material, icons, and logos - work harmoniously together.
The primary goal of a consistent design is to create brand recognition. By consistently applying these guidelines across all platforms and contexts, a cohesive brand experience is established. This not only reinforces brand identity but also builds trust with the target audience and contributes to overall brand growth.
