Near Hamburg?
Join Circularity Backstage
Circularity Backstage is regularly brought to life through an in-person workshop at TEAMS Design Hamburg.
If you are based in the region or would like to join us there, visit the German event page for information about the next session.
Bring your circular challenge into motion
Are you exploring how circularity could create new value for your organization?
TEAMS Design helps businesses turn complex circular ambitions into tangible products, services, experiences and strategic directions.
Turning circular ambition into action
Circularity is not achieved by changing a product in isolation. It requires new connections between products, services, business models, supply chains and the people who make them work.
Circularity Backstage is a collaborative format developed by TEAMS Design. It brings business and innovation leaders together around real circularity challenges, combining cross-industry perspectives, strategic design and practical co-creation to identify new paths forward.
Making circularity actionable
Many organizations understand the need to become more circular. The greater challenge is turning that ambition into decisions that work across the business.
Where should the transformation begin? Which stakeholders need to participate? What creates value for customers, partners and the organization itself? And how can an initial idea become something tangible enough to test, develop and implement?
Circularity Backstage creates a focused space in which these questions can be explored openly and constructively. By bringing together different industries, disciplines and levels of experience, the format helps organizations look beyond familiar solutions and turn complex challenges into concrete opportunities.
A collaborative format
Circularity Backstage is not a traditional conference. Participants do not simply listen to presentations about sustainability. They actively work on real questions brought into the room.
- Practice-driven perspectives
Experts and industry leaders share what they have learned from implementing circular approaches in real organizations.
- Cross-industry exchange
Participants encounter perspectives from outside their own sector, revealing transferable ideas, unexpected parallels and new possibilities.
- Structured co-creation
Strategic design methods make complex systems visible and help interdisciplinary teams develop, challenge and refine possible directions.
- Actionable outcomes
Ideas are translated into practical recommendations, opportunity areas and next steps that participants can take back into their organizations.
A growing cross-industry network
Circularity Backstage brings together organizations from sectors including industrial technology, mobility, healthcare, consumer products and the built environment.

















Designed for leaders
Circularity Backstage is particularly relevant for:
- Business leaders exploring new sources of resilient and sustainable value
- Innovation leaders developing future products, services and business models
- Decision-makers responsible for circular transformation
- Organizations seeking to move from isolated initiatives toward a more connected approach
It is designed for people who need to turn circularity from a broad ambition into a concrete strategic and operational question.
Goals & Successes
The diversity of the network is an essential part of the format. Each organization contributes different knowledge, constraints and experiences, creating an environment in which ideas can move across traditional industry boundaries.
- 26 concepts developed by interdisciplinary teams
- 12 industries represented, from chemicals to shipbuilding
- One growing network of organizations committed to making circularity tangible
The purpose is not to produce workshop ideas for their own sake. It is to create directions that can influence decisions, initiate further collaboration and move circularity into practice.
Workshop
Information
Agenda
Networking Dinner
Join us the night before in Hamburg to engage in conversation with experts from various industries, exchange ideas, and gain valuable insights for practical application. In a relaxed atmosphere, you can network and learn about different perspectives on circular product development.
An inspiring start
at the group dinner the night before






Circularity Backstage Event
The next day, you’ll put what you’ve learned into practice: Together, you’ll develop, test, and reflect on specific strategies and processes for circular product development. The focus will be on practical approaches, interdisciplinary collaboration, and results that can be applied immediately.
Co-creation sessions
on the problems you've raised
Analysis and discussion
of the proposed solutions






Why TEAMS Design
Circular transformation is not only a sustainability challenge. It is also a design challenge.
Organizations need to understand how products, services, stakeholders and business interests interact across the full life cycle. These relationships must be made visible before they can be meaningfully changed.
TEAMS Design combines strategic design, human-centered research and product innovation to help organizations navigate this complexity. We use design to connect ambition with implementation, making systems understandable, opportunities tangible and new directions easier to act upon.
Circularity Backstage brings this approach into a collaborative environment. It enables leaders to explore circular opportunities before committing to a single answer and to benefit from perspectives that extend beyond their organization or industry.
Developed and hosted
by TEAMS Design
Circularity Backstage is led by experts from TEAMS Design with experience across circular innovation, strategic design, product development and business transformation.

















