How do you make personal choice feel effortless? LIDL expanded its Silvercrest kitchen appliance portfolio with Freezy, a compact appliance for ice cream, gelato, sorbet, smoothie bowls and milkshakes.
Give it a spin!
Your craving is the starting point. Choose a programme such as Gelato or Sorbet to process your prepared, frozen mixture. Once it’s ready, the Extras programme folds in chocolate pieces for a finishing touch. Want a smoother texture? Re-Spin gives it another pass.
Seven preset programmes leave room to experiment with your own recipes and find a favourite worth making again.
An intuitive response.
After ten months of development, Amoo made its public debut at AWE 2026.
Visitors gathered around, reached out to touch the soft body, took photographs and interacted with the character. Their instinctive response offered early validation of the central idea: when advanced robotics feels approachable, people engage with it differently.
