In the dynamic landscape of home appliances and consumer electronics – 

our team has been busy capturing the essence of Asia's latest trends.

Climate control appliances

A new era has dawned upon the Asian market, where interior aesthetics have swiftly risen to the forefront of consumer demands. Air conditioners are emerging as not mere appliances but centerpieces in living spaces - tailored for diverse user profiles – from the high-end sophisticate to the fashion-conscious youth.


Technological progress extends to panels, reshaping materials, forms, and finer details. This revolution intertwines practicality with aesthetics, defining a new era of interior refinement.

Kitchen and bathroom sectors leading innovation

The expo AWE 2023 spotlighted "spatial subtraction" in design, emphasizing integrated cooking centers and efficient combos. Embedded appliances seamlessly blend with décor, saving space while exuding minimalism.


Customization and modular trends surged. Manufacturers focus on textures and colors, letting users personalize appliances to match home style. Societal shifts like "stay at home" lifestyles reshape habits. "Solo dining" and "home office" trends fuel smart small appliances with multi-functionality.

Cleaning appliances

The washing machine philosophy has transformed from 'wash and dry' to 'dry and care,' casting light on appliance value.


Personal care products

Sleek designs and portability are crucial in a world of business travel. Compact, innovative, and travel-ready appliances cater to the needs of modern 'road warriors.'

Outdoor products

Camping's rise drives demand for related products. Brands adapt with interactive displays showcasing portable appliances like outdoor coffee makers and fans. Comfort meets adventure, aligning with changing lifestyles. Industry agility is evident in adapting to evolving consumer needs.

Sabat graphic piece