Last Friday IFA Berlin finally opened its doors to the public again! The fair has always been an important showcase for new products presentations and experimental innovations, but this year was different.
Sustainability, energy efficiency and preservation of resources. Meaningful interconnection and recycling of both technology and materials to keep the footprint of products as minimal as possible.
Digitalization and Smartification
Decoupling of physical and digital products. By now, you no longer need a PlayStation, for instance, it is entirely digital and accessible remotely. You can even change the controller!
The lines between hardware and software are blurring: software is becoming a physical entity that can be touched, turned on, updated and or purchased – remotely.