A visual overhaul brings Werner's A-Frame ladder in line with its evolving brand identity.
Through our collaborative efforts, we turned a purely utility-driven product into a recognizable brand ambassador.
A fresh take on a classic
Taking a holistic approach, we analyzed the entire portfolio to ensure a cohesive design, leveraging strength to emphasize the ladder's robust nature.
The result is sleek, rounded styling, a bold color palette, and integrated in-mold tool storage and hooks.
This iteration unites durability and practicality, tanslating Werner's essence into a brand language, all while delivering enhanced product usability and good looks.
