SOBONE chose TEAMS to do a thorough visual brand language transformation.

The innovator for guidewire technology and the creator of textile industrial standards, can now provide high-quality automation solutions for global enterprises.


Our strategic approach identified three main pain points: exposed hardware, fragmented visualization, and lack of brand awareness.


Unified corporate products positively impact a company's overall image and often save costs – How? By analyzing a product portfolio and tying previously heterogeneous components into a modular system. It also visually calms and structures the look, adding a visual logic to products and thus highly contributing to increased perceived brand value.