New visual brand language to infuse values and qualities into a portfolio.

We worked collaboratively to develop a brand language that would symbolize Schuler’s technological lead and provide it with high recognition.

Brand experience for big and small

Roadmap planning, UX research, and technology research were crucial for defining and representing the diversity of Schuler’s product portfolio, as well as gathering information about competitors and brand/core strategies.

As an international agency, we always have a global impression of the market. We clustered different design directions provided by all of our studios to offer Schuler a broader design concept.

Design with high recognition at all levels

Schuler’s new visual design is characterized by the targeted combination of form elements, color distribution, and logos, whereby it may be applied to different form and size factors as well as manufacturing principles. The Schuler machine design focuses on the brand attributes, communicating professionalism, performance, and efficiency of their newest technologies, differentiating them from competitors. 

Detail shot head coil
Detail shot head coil
Detail shot head coil