New visual brand language to infuse values and qualities into a portfolio.
Brand experience for big and small
Roadmap planning, UX research, and technology research were crucial for defining and representing the diversity of Schuler’s product portfolio, as well as gathering information about competitors and brand/core strategies.
As an international agency, we always have a global impression of the market. We clustered different design directions provided by all of our studios to offer Schuler a broader design concept.
Design with high recognition at all levels
Schuler’s new visual design is characterized by the targeted combination of form elements, color distribution, and logos, whereby it may be applied to different form and size factors as well as manufacturing principles. The Schuler machine design focuses on the brand attributes, communicating professionalism, performance, and efficiency of their newest technologies, differentiating them from competitors.
