To design and infuse LESER's values and brand esprit into their first-ever brand language, visualized within their latest development:

the LESER change-over valves.

Reliable, technologically advanced and efficient

Our challenge was to create a product ambassador within all the given constraints and with highly varying sizes for different sectors.

With the highest demands on reproducibility, safe functionality, and a minimalistic scope for design, we clustered different design directions to offer LESER a broader picture and reflect on their current and future brand charisma.

"Together with TEAMS, an innovative industrial design for the new LESER change-over valves was successfully developed and introduced."

Jörg Rösler, Head of Technical Department, LESER GmbH & Co. KG.

By defining overarching design elements, we successfully developed a visual design system that is unmistakable, concise, and applicable to all valves within the product range.