Services Overview Strategic Design Whiteboard with Postit Notes

We Discover The New

User Experience Research

The More You Know, The Better Your Ideas

Why UX? There are two reasons: information and validation. You conduct research to learn from users and you conduct research to validate hypotheses. Creativity and innovation come from without, not from within. Taking a look around creates more inspiration than just brainstorming new ideas. Creation of the new is always the precise observation of the human, of existing solutions as well as all the surrounding influencing factors. Assuming that a concept is just as good as its underlying research, our research is eagle eyed. 

Our User Experience Service Packages

User & Customer Research

Thinking and developing centred around the user means at first knowing the user and all the influencing factors around him. It’s nothing less than being empathetic in the most sensitive way.

Tools and Methods

  • Primary UX Research
  • Secondary UX – usability testing

 

 

Primary UX Research

Game changers and added value treasures are not discovered easily. We have found the methods to precisely identify them. Our concrete UX measures are contextual inquiry, non-directive interviews (in-site or in the test studio), observations, shadowing, focus groups,  task analysis and diary/camera studies.

Secondary UX – usability testing

Costs for fixing development mistakes multiply by ten after every milestone. Using the right methods to precisely detect problems in the earliest possible stages not only secures the ROI of the development but secures decisions all the way through.

Design Trend Research

The appearance of a product determines the social context it is added to. Identifying product characteristics that speak to a specific target group empowers us to create targeted, precise and successful designs.

Tools and Methods

  • Design Styling Storybook
  • Trend Scouting & Investigation
  • Trade Show Reports
  • Store Checks

Design Styling Storybook

Styling describes the overall outer appearance of an object, its formal shape, colour, material and finish as well as symbolic elements. In our Design Styling Storybook, we collect all our observations of stylistic characteristics. This provides a detailed overview of stylings, design languages and trends within. By selecting specific characteristics, fitting products are selected and give a clear picture of a product’s stylistic context. This information helps us to understand where products are located today and where to position them in the next generation.

Trend Scouting & Investigation

Trend scouting is a part of our market research. The targeted detection of evolving trends in all areas of life gives a precise outlook on future evolvements. To us innovation research and futurology mean professional observation and analysis of the needs of the market and society. The evaluation of these observations allows us to draw conclusions about current processes and future developments and provide you with crucial market knowledge, allowing you to focus on your product.

Trade Show Reports

We attend every major trade fair examining and analysing the latest products, technologies and developments. Subsequently we put together comprehensive reports containing all information.

Store Checks

Keenly investigating what is currently available and in which stores gives a view of the market and actual consumer perceptions, thinking and behaviours.

Trend & Market Research

Trend research follows the changes and trends in all areas of society - not only in areas of the consumer and fashion world, but all aspects of life.

Tools and Methods

  • Mega-Macro-Micro-Trend Ethnography
  • Market Research & Benchmarking
  • Scouting & Surveys
  • Trade Show Reports
  • Store Checks

 

Mega-Macro-Micro-Trend Ethnography

We research constantly. So we know, understand and anticipate social trends on their different levels and estimate their influence on society, values, decisions and finally – design.

Market Research & Benchmarking

We strive to understand first and act second, which is why our market research is comprehensive. We continuously compare products, services as well as processes and methods in order to either identify the best in class or define a comprehensive map of orientation points. Which differences exist, why do they exist and where are possibilities for improvement?

Scouting & Surveys

In-depth investigation of the field of interest, amplified by first-hand user information, gives us the most accurate and detailed view of the subject of observation.

Trade Show Reports

We attend every major trade fair examining and analysing the latest products, technologies and developments. Subsequently we put together comprehensive reports containing all information.

Store Checks

Keenly investigating what is currently available and in which stores gives a view of the market and actual consumer perceptions, thinking and behaviours.

Technology Research

Ideas are nothing without the right hardware and we immerse ourselves in technology.

Tools and Methods

  • In-depth Research
  • Tear Down
  • Material Research
  • Production Sourcing
  • Trade Show Reports

In-depth Research

New products are either pushed by technology or provoked through demand. We provide technical intelligence, including existing and emerging technologies, patent information, R&D breakthroughs, technology forecasting and recommendations, enabling you to identify potential opportunities as well as disruptive technologies.

Material Research

Material not only determines feasibility, but is also a huge source of inspiration. Our vast knowledge is continuously updated and available in comprehensive reports.

Production Sourcing

We do not only serve with ideas, but with the complete package. So we know where to produce, how to produce and at which quality.

Trade Show Reports

We attend every major trade fair examining and analysing the latest products, technologies and developments. Subsequently we put together comprehensive reports containing all information.

Design Evaluation

Measuring and evaluating design quality.

Tools and Methods

  • Design Assessment
  • Usability Testing
  • Focus Groups, Surveys, Interviews

 

Design Assessment

Our design assessment classifies products and systems according to TEAMS’ comprehensive quality characteristics, producing an precise overview of product -, design -, production – and CMF quality.

Usability Testing

Comprehensive, precise and proven – our usability testing gives the clearest possible view of consumer behaviour. We assure this through a tight process: after starting with a usability test plan, we write a detailed script acting as a concept and guideline containing a briefing, test subject info, test setup description, pre-session interviews, usability test tasks and results documentation.

Focus Groups, Surveys, Interviews

We have all the methods for gaining maximum UX insights. Focus groups are facilitator-guided discussions collecting opinions.Surveys are scripted and simultaneously conducted online, locally and globally. All interviews are pre-scripted for maximum insight.