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We Pioneer Brands

Innovation Strategy

Innovation Strategy

We See The Core of a Brand In Its Emotional Value.

This value is in constant communication and interaction with its recipient, us, the people.

We capture and positively influence these processes with our strategic and empathetic methods. Similar to a metamorphosis, new and emotionally beneficial values are born, creating unique and amazing brand experiences.

We help clients to look for new product and service opportunities within changing markets, create early innovative product or service concepts, and gain customer feedback quickly before product development.

Our Innovation Strategy Packages

Innovation & Ideation

How do we imagine and create something new? No magic, just precise and targeted work using proven, yet constantly evolving methods.

Tools and Methods

  • Design Thinking
  • Co-creation
  • Innovation Engineering

 

Design Thinking

Intensive design thinking workshops make our cognitive, strategic and practical processes available to you, such as context analysis, problem finding and framing, ideation and solution generation, creative thinking, sketching and drawing, modelling and prototyping, testing and evaluation.

Co-creation

A good idea on its own is no more than a wish. Our comprehensive innovation workshop recognizes its potential and then fully unfolds it. Over different levels of innovation, we analyse, refine, modify and contextualize our ideas, turning a small idea into an entire model that can convince stakeholders.

Innovation Engineering

During a preliminary engineering process, we investigate which systems or technical concepts fulfill the function of a product at its best. We develop and compare many alternatives considering the needs of the client, of the end-user and other stakeholders before starting the final engineering process. In our maker labs, we find solutions for innovative products not only through theoretical investigations and considerations, methodical and systematic progress by trial and error leads us to new and innovative solutions by using handcraft and DIY-based methods as well as 3D printing, 3D milling, electronic and software development.

 

Corporate Design Strategy

Our empathetic approach evokes a strategic way of thinking in order to comprehend markets & brands and develop visions and goals for our clients’ brands.

Tools and Methods

  • Creative Consulting
  • Innovation Management
  • Growth Strategy
  • Corporate Strategy Adaption
  • Customer Experience Strategy

 

Creative Consulting

We have more than 60 years of experience in creating positive impact and we love to share. Defining and unleashing potential, speeding up processes, creating brand awareness and so much more – our creative consulting is diverse and experienced.

Innovation Management

We support our clients in looking for new product and service opportunities within changing markets, create early innovative product or service concepts and generate precise customer feedback in any phase of product development.

Growth Strategy

We work on defined or existing products, further explore consumer insights and analyze product experience growth areas with analytical tools, to align them with your business strategy, thereby boosting your products and make them gain competitive advantages in the market.

Corporate Strategy Adaption

We understand and transform corporate strategies into design relevant and meaningful content. We build a bridge between a company‘s strategy and its product, giving a universal language to a company.

Customer Experience Strategy

Our holistic customer experience analysis gains insights on brand experience performance, informs about opportunity areas to build customer loyalty and fuels brand experiences through interaction, service and experience design.

VBL Strategy

We help brands speak though their products by shaping globally-recognized product portfolio languages.

Tools and Methods

  • Value Transfer
  • Brand Strategic Design
  • VBL Development
  • Corporate Identity

 

Value Transfer

Values are the core of a brand bound to its attributes and functional use. We bundle that information and transfer it into formal characteristics, shapes and concepts in a way that the products themselves reveal the philosophy of the brand, making philosophic values experienceable on any level.

Brand Strategic Design

We like to think of design as a dialogue. To us, products, services and user experiences are ambassadors of the brand, they speak on behalf of their brand. What the products express is what the brand expresses, what it tells about itself. We shape the dialogue.

VBL Development

We help brands speak through their products by shaping globally-recognized product portfolio languages.

Corporate Identity

Corporate identity is the set of characteristics that characterize a company and distinguish it from others. Nothing more, nothing less, crucial for any venture.

Product Strategy & Experience

We like to look at products as actors who influence their environment. Therefore, we strategically plan their impact and how people should perceive and interact with them.

 

Tools and Methods

  • Product Concept & Strategy
  • Product Storytelling
  • Product Ecosystem Planning
  • Portfolio Design
  • Into-Market Strategy
  • Product Experience Strategy
  • Development Roadmap

Product Concept & Strategy

By empathizing with the end user and aligning with our client’s brand strategy, we set the product experience vison and create a scalable design system, which includes: design values, philosophy, design principles as guidance for further design development.

Product Storytelling

We see products as the voice of a brand, and develop compelling stories based on research & brand insights.

Product Ecosystem Planning

We believe that a product is not only a physical object, but a system where diverse elements affect and depend on each other. We create a strategic plan ensuring a precise map of the ecosystem.

Portfolio Design

Creating a consistent portfolio means analysing it before, structuring it and designing accordingly.

Into-Market Strategy

From macro market scanning (demographic, social trend, policy, competition etc.) to individual customer studies, we identify growth areas and suggest strategies to help new players entering specific markets or existing players re-introducing their products.

Product Experience Strategy

By empathizing with the end user and aligning insights with brand strategies, we provide a product experience vision and create a scalable design system including the following: design values, philosophy, design principles as guidance for further design development.

Development Roadmap

We evaluate the specific feasibility of a product according to your requirements and further support with technology scouting to establish the experience development roadmap as guidance for the client internal operation teams to follow.

Customer Experience Strategy

Customers base their purchase decisions on their values. Understanding your target group and their canon of values are key to creating successful products.

Tools and Methods

  • Customer Segmentation
  • Foresight & Scenarios
  • Value Based Design
  • Customer Experience Design

 

Customer Segmentation

Knowing how people think and what they feel means knowing how they tend to consume. Dividing customers into groups based on common characteristics such as values, social situations, motivations and objectives helps addressing a target group directly and most precisely.

Foresight & Scenarios

We forecast the future by understanding users and imagining future scenarios creatively, as first step of product or service innovation. 

Value Based Design

During the design process we do not just focus on the product and its usability, or not even only on the innovation itself, yet how the innovation could create long term value. To do this we use evaluation techniques to measure the real value of the development results.

Customer Experience Design

We know how to decipher user needs, draw precise conclusions & take research from functional to fascinating. Building on this we precisely develop successful products.

Brand Enhancement

A brand’s products are its most powerful communication tool. We are experts in creating products that express the core values of a brand and make it a true experience.

Tools and Methods

  • Brand Experience Consulting
  • Brand Experience Amplification
  • Brand Activation

 

Brand Experience Consulting

Brands are experienced through their touch points. Giving those touch points one coherent language and an exact, as well as prioritized, meaning brings them to life and makes them a solidified symbol.

Brand Experience Amplification

We bring brands to life by making them recognizable experiences through their products, services & systems.

Brand Activation

We ignite light up brands, prepare brands for targeted regions and create success for brands in new markets.

Workshops & Trainings

Developing together means developing better. And that means having stakeholders aboard from the beginning.

Tools and Methods

  • Innovation Workshops
  • Design Thinking
  • Customer Journey Mapping
  • Knowledge Management

 

Innovation Workshops

A good idea on its own is no more than a wish. Our comprehensive innovation workshops recognize its potential and then fully unfolds it. Over different levels of innovation we analyze, refine, modify and contextualize our ideas turning a small idea into an entire model that can convince stakeholders.

Identification, ideation, solidification. Moderated by TEAMS, they lead to a specific solution.

Design Thinking

Intensive design thinking workshops make our cognitive, strategic and practical processes available to you, such as context analysis, problem finding and framing, ideation and solution generation, creative thinking, sketching and drawing, modelling and prototyping, testing and evaluation.

Customer Journey Mapping

A customer journey describes the individual cycles a customer goes through from awareness, to consideration, to purchase, to use, to service and finally disposal of a product or system. From the point of view of design, the customer journey refers to all points of interaction of a consumer with a product. A customer journey delivers in-deep insights on the real perception of a product at any time.

Knowledge Management

We create, share, use and manage knowledge and information to make the ultimate use of it. Our knowledge management systems not only cluster and restructure but create innovation. We transform knowledge into ideas.