The 4th Industrial Design Revolution
Trustful Design for New Performances
Design for capital goods is essential for the success of a brand today. Although the visual appearance of a product is often a dominant feature, it is only one of many design aspects that we analyse and improve with our methodical design approach. Industry 4.0, automation, human-machine collaboration, the digital factory - our aspiration for all these topics is: The more intuitively a product is designed, the fewer misunderstandings there are, the safer and more efficient the systems become, especially for the people who use them.