Changing a Paradigm
Visual prejudices against hearing aids still prevent many people from using them, although they would highly improve their life quality. We were invited to collaborate with Sivantos Group and one of their brands, Signia, on the design of a unique, modern hearing aid system that would have the potential to change paradigms.
It is most important to understand the user’s reluctance to today's hearing aids first and analyse the visual associations that come within such systems before starting to work on any design. The customer's feedback showed that a significantly slimmer, and more ergonomic hearing device would be highly appreciated while maintaining outstanding sound quality was eminent.
The outstanding partnership with Sivantos paved the way to this new brand ambassador and an upcoming, entirely new product portfolio. Right now, just two months after release, Styletto has a market response that is exceeding expectations by far.