Embodying a Legacy
House of Marley
The Global Making of Marley
House of Marley was created by Bob Marley’s relatives to spread his message of hope and love. With all their inspiring ideas in mind, our mission was to give their brand a solid direction by developing a range of innovative products that would not only express Marley’s values of equality, unity, authenticity, charity, and sustainability but also impact positively on people’s lives across the globe. The turnaround time: Mere months.
Global Call to Action
Well-aware of Marley’s global legacy, we reached out to our large design teams in Chicago, Hamburg, and Shanghai to get different cultural takes on the challenge ahead.
Based on this exchange, we focused on ideas that would inspire eco-friendly attitudes, create shared experiences across cultures, and encourage healthy living.
With the deadline approaching and Bob’s hits on repeat in three countries, we stretched 24 hours into a 36 hour day.
To keep materials out of the waste stream, we prioritized using materials like FSC-certified wood, recycled plastic, and recyclable aluminum. These materials minimize the brand’s environmental footprint and also give an earthy and authentic style.
Three Styles One World
TEAMS helped the House of Marley launch its audio line in the spring of 2010, offering three audio collections tailored to distinct consumers: the Destiny Collection, for high-end customers; Jammin’ Collection for younger customers; and the Freedom Collection for customers that fell in between.
One of the most successful products continues to be the soulful Get Up Stand Up Audio System, which can dock and charge an iPhone, iPod, or iPad. Its walnut and birch frame is characteristic of House of Marley’s sustainable approach, and giving music lovers an entirely new twist on earth-friendly designs.
Setting the stage for future growth
To launch the brand in 2010, the House of Marley and their partner HoMedics hosted a party at Chicago's House of Blues. Marley's children Rohan and Cedella were on hand to help unveil the designs for the Destiny, Freedom, and Jammin' product collections, and the crowd was treated to a performance by Marley's sons Damian, Julian, and Stephen.
The House of Marley not only launched an audio brand they also got the directional tools that would continue to direct the course of their growth to align with their idealistic outlook for the future of their brand.