Woman infront of a Wall with House of Marley Headphones

Embodying a Legacy

House of Marley

The Global Making of Marley

Visual Brand Language Sustainable Design Product Design Material & Tech Research Consumer Electronics Music

 

 

House of Marley was created by Bob Marley’s relatives to spread his message of hope and love. With all their inspiring ideas in mind, our mission was to give their brand a solid direction by developing a range of innovative products that would not only express Marley’s values of equality, unity, authenticity, charity, and sustainability but also impact positively on people’s lives across the globe. The turnaround time: Mere months.

close-up Woman with House of Marley Headphones
Bob Marley on stage
Sketch Board House of Marley in office space

Global Call to Action

Well-aware of Marley’s global legacy, we reached out to our large design teams in Chicago, Hamburg, and Shanghai to get different cultural takes on the challenge ahead.

Based on this exchange, we focused on ideas that would inspire eco-friendly attitudes, create shared experiences across cultures, and encourage healthy living.

With the deadline approaching and Bob’s hits on repeat in three countries, we stretched 24 hours into a 36 hour day.

Sketch House of Marley Speaker with Smartphone
Sketch House of Marley Headphones

Sustainably sourced

To keep materials out of the waste stream, we prioritized using materials like FSC-certified wood, recycled plastic, and recyclable aluminum. These materials minimize the brand’s environmental footprint and also give an earthy and authentic style.

House of Marley Product Materials
Image of Headset Control

Three Styles One World

TEAMS helped the House of Marley launch its audio line in the spring of 2010, offering three audio collections tailored to distinct consumers: the Destiny Collection, for high-end customers; Jammin’ Collection for younger customers; and the Freedom Collection for customers that fell in between.

close-up Image House of Marley Headphones

One of the most successful products continues to be the soulful Get Up Stand Up Audio System, which can dock and charge an iPhone, iPod, or iPad. Its walnut and birch frame is characteristic of House of Marley’s sustainable approach, and giving music lovers an entirely new twist on earth-friendly designs.

Speaker with docking station on sideboard
House of Marley Launch Concert

Setting the stage for future growth

To launch the brand in 2010, the House of Marley and their partner HoMedics hosted a party at Chicago's House of Blues. Marley's children Rohan and Cedella were on hand to help unveil the designs for the Destiny, Freedom, and Jammin' product collections, and the crowd was treated to a performance by Marley's sons Damian, Julian, and Stephen.

Rohan Marley with Headphones in an interview
Concert at House of Marley Launch
Jam Session on House of Marley Product Presentation

The House of Marley not only launched an audio brand they also got the directional tools that would continue to direct the course of their growth to align with their idealistic outlook for the future of their brand.

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