An Interactive Experience for JACK's Relaunch


JACK, one of the most beloved sewing brands in China, tasked TEAMS with improving their customer’s user experience with the brand. While the actual machine was part of the project, the main part of the work focused on carrying through the brand message and experience consistently across digital and physical platforms, including a redesigned responsive website.

The end result is a positive user experience which is helping JACK expand their market globally.

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