Bosch DIY


We've enjoyed a successful collaboration with Bosch since 1956, designing their two major lines of power tools, creating lawn and garden tools, and working with many of their subsidiaries. Every year that goes by offers further insight into long-term brand dynamics, and we've been responsible for helping the brand evolve with the times while retaining continuity with its existing brand equity.

Designed for the European market, the iconic language of Bosch DIY has a sporty and dynamic aesthetic. For homeowners and hobbyists who aren't afraid to get their hands dirty, it's an approachable line that still delivers the professional-grade results that consumers expect of the Bosch brand.

Case Study: The Little Tool That Could

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