Design as an Instrument
FIOR & GENTZ
Style and Function Everyday
People with medical needs often have to either adapt their look to the market offer or help themselves with their own solutions that are not suitable to their medical condition. TEAMS worked together with FIOR & GENTZ on the design of a stylish orthotic shoe to empower people, with orthosis needs, to look, but above all, to live more authentic.
The goal for this project was to break misconceptions about poor appearance and lack of comfort in medical products.
Research of target group, trends, market, and design iterations gave us the tools to come up with a line of shoes that would meet their medical needs while adding style to their look.
Chic Shoes for Everyday
We designed a stylish and easy to combine shoe, perfect for the everyday. The lace-up feature was significant to make the shoe look as authentic as other shoes for adults and thus, give the users confidence with their appearance.
A One-handed lacing guide was especially created for users that are not able to use both hands when lacing up of their shoes.
Designing Products of Empathy
Brands today must engage people with not just the promise of a product. They also have to give a new perspective and a world to experience. That’s why empathy is an integral part of our story to leave lasting impressions.