Research Dollars on Innovation
The Importance of Research in Development
Research is one of the most important steps in product or service development, however, it is often overlooked. Through design research, a company may frame the initial problem, uncover any risks ahead of time, and learn what you don’t know as early as possible in the development process. It’s a waste of time and money to develop an idea that won’t inspire brand love and good sales, after all.
Read our latest article on Medium by TEAMS Chicago’s Vice President & Creative Director Marianne Grisdale.