World (traffic) Dominance of the Bike and the Obstacles to Overcome
Why is Biking Far From Being the First Choice of Commuters?
Faster, more sustainable, and healthier, biking is the best alternative of (not only) urban transportation. Even though biking has never been more popular than today, it is still far from being the first choice for commuting in many big cities across the globe.
Oliver Keller, TEAMS Hamburg Creative Director, Strategy and Product, writes a series about the obstacles to overcome for bike users around the world. Read the first part of the series on Medium.