Delivering Branded Experiences
HITACHI at the CR Expo 2019
Our Shanghai team worked closely with the HITACHI compressor group from Tokyo and Guangzhou to enhance their human-centered brand experience, promote their advanced technology and high-efficient compressor product line at the CR (China Rrefrigeration) Expo 2019.
We supported the group with our holistic brand experience and tradeshow visitor experience design.
Our long-term partnership with HITACHI gave us a true understanding of what customer–centered design means to the brand and how the end-users may benefit from their innovative engineering solutions.