Around the World’s Biggest Cycling Trade Show

Eurobike 2019

Our Insights from the Eurobike World

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Eurobike is the world’s biggest bike tradeshow, where new trends are emerging and innovations around the bike world are showcased. These are our insights from the show. If you wish to get the full trend-report, feel free to contact us.



Compact Cargo Bikes are the winners concerning this market segment: high load capacity, yet normal bike size are a winning combination. A good example of this category: Kettler



For everyone who is not so sporty anymore but prefers the look: SUV Style wave frames are a fixed niche.  Example: Husqvarna.



Back with a big bang: Bianchi introduces its E-Mountainbike range.



Finally a step forward: the Magura MCI System allows totally integrated handlebars.

"A little less conversation, a little more action, please.
All this aggravation ain't satisfactioning me.
A little more bite and a little less bark,
a little less fight and a little more spark!”

Dear Bike Industry: do what Elvis says.

Oliver Keller,TEAMS Hamburg Creative Director Strategy and Product

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