The expectations of digital solutions have changed significantly. It’s not just about how a product works, but also how it feels and what it communicates.
Design is a relevant economic factor for successful companies
To survive in today's competitive environment, brands must express clear values. This understanding of values is conveyed through a continuous brand experience. Focus does not only lie in respective touchpoints, but the interactive chain of these touchpoints must be understood as a holistic experience.
TEAMS stands for individual and specific digital solutions with the highest usability standards and design to convey brand values into narratives because every product is a chapter of the brand story.
Actively shaping digitalization:
Cost-efficient digital capture of measurement processes on industrial equipment.
Successful digital solutions
End-to-end reliability in production:
From shop floor to intralogistics: Control of highly sensitive networked processes in the pharmaceutical industry.
Experience the interaction of tomorrow, today:
Explore autonomous driving and experience the possibilities through interactive storytelling.
One language for all nations:
The most secure communication solution combined with intuitive intercultural usability.
Emotionally charging interactions between people and brands.
Developing solutions for real problems through empathy.
Creation of successful solutions for the future.
Making machines accessible and usable for humans.
Simulating, testing, and evaluating concepts.
Making design and principles adoptable for people.
Ready?
Within the starter package, tasks, requirements, and the objectives for the entire project are worked out together. This allows the scope and effort to be determined cost-effectively at an early stage.
1. Defining principles of cooperation and setting goals
At the start of the project, there is a detailed briefing in a strategy workshop, which is also used to joint the entire project and define the scope of tasks. Fundamental questions regarding responsibilities, the set targets, and the timeline of the project are clarified. At this time, everyone involved in or responsible for the project should be present to include all the project team's needs, create transparency, and ensure good communication within the project from the very beginning.
2. Understanding and evaluating the situation
We determine solutions methodically.
Based on user journeys, all touch-points in the user's daily interaction with the product are presented on a timeline. This enables us to identify potentials and weaknesses at an early stage and to derive initial requirements and tasks.
With a user journey, the user's perspective is adopted to understand in an empathic way which needs of the user have to be satisfied and which expectations they have of the product.
3. Defining a common vision
Lay the foundation, analyze & define goals.
The product vision serves in particular about orienting the project team and about jointly focusing on a goal. It is based on the most important usage cases of the software and conveys the main functions, the context of use, and the look & feel within one or more scenarios. The result is an overall picture of internal and external communication.
