2) Focus Groups
Our designers often attend focus groups to get to hear how users talk about the products.

While statistical summaries of focus group results are useful guidelines, we feel that the designers discover the most important information 'between the lines' -by listening to the users directly.

3) Data Collation
While our designers occasionally compose and undertake brief surveys, we leave time-consuming market surveys and data collation to the experts.

We work with 5 specialist partner-companies who are leaders in their field, leaving no room for error when in-depth research information is required. We use our knowledge of the project's requirements to accurately align the scope of the research.

There are three types of research that we often deal with. Choosing which method and what timing depends upon the particular requirements of the project at hand.

1) User Observation
Verbal or statistical research often doesn't give a truthful account of the real world. We often visit homes, job sites, offices and factories to see exactly how the users really interact with the products. This is an effective method to attain material for innovative problem solving ideas or even new product concepts.

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