Innovative Packaging Design
To get a clear concise brand message across, packaging should speak the
very same language as the product.
Understanding the subtle semantic of the particular product is the key to
understanding how to design the packaging -both in terms of form and graphics.
We have created comprehensive graphics and packaging
design guidelines that have been implemented over entire product pallets.
This enables a company using various suppliers for their packaging to be able
to still maintain a common identity that also ties in with their products.
These cases for Bosch won iF Packaging Awards, Swiss Star Award and the German Packaging Award for their innovative approach to packaging.
We have created a range of innovative packages for epilator
experts Emjoi.
They have very strong shelf presence and have proven to gain the attention
the products deserve.
We created graphics and packaging guidelines for Siemens as part of our Visual
Brand Language work for them.
Having thousands of different SKUs in hundreds of different countries, it
was important for us to find a visual language that is not only practical
but also globally recognizable.
Digital Illustration has been popular and effective for creating graphics that send a powerful message to the consumer.
Choosing to apply illustrations to interactive or print media will add a unique and modern flair, and enhance the message. Our designers show extensive talent for creating cutting–edge illustrations and information graphics, for a wide variety of applications.
The packaging for these F.Dick forged knives had two
goals: to display, and to inform. Made in Germany, the handles of these knives
are ergonomically designed for effortless cutting, and are made of a very
high quality polypropylene. Also, the high carbon stainless steel blades are
specially developed for edge retention and easy sharpening.
The packaging had to beautifully and clearly display the product and all of
its visual features, inform the consumer about its quality and maintenance,
and be able to hang on a retail hook safely. This sophisticated "sharp" packaging
truly communicates the value of the product.
Bosch IXO packaging pops off the shelf, and also acts as an attractive storage solution to be reused in the home. The brushed-steel base complements a rich hunter green, which makes the Bosch red logo vibrate on the surface.
This upscale packaging differentiates the power-tool from its competitors
within the DIY store market, as well as within more traditional retailers.
It also reinforces Bosch's market stronghold in the power-tool industry, and
reestablishes it as a market innovator.
In today's marketplace, a good package design must not only differentiate the product from the competitors on the shelf, it also must provide an exceptional packaging–consumer interface experience.
It must add value to the product by becoming more than just a protective display
piece. In this case, the hard–top and bottom split off from the display
sleeve, and become a protective reusable travel case for the product.
To get a clear concise brand message across, packaging should speak the
very same language as the product.
Understanding the subtle semantic of the particular product is the key to
understanding how to design the packaging -both in terms of form and graphics.
