TEAMS is often approached by locally successful manufacturers wanting
to improve their products sales across the Atlantic.
We therefore specialize in understanding exactly what each market requires,
according to the specific product area, and have a great deal of experience
in doing so.
The US office often works together with the European
offices when an international flavor is required. With clients that are based
on both sides, we often meet with the clients simultaneously on both sides,
to get accurate feedback, and discuss the outcome internally.
We consider our various offices acting as one, and so our clients do too,
thus eliminating the international barriers.
Visual perception varies greatly between different nations and cultures, even
between regions of a country. Therefore it should not be underestimated that
just subtle differences in the way a product looks can greatly alter the value
and appeal to customers abroad. Identifying and responding to how people perceive
a product is the most difficult and important aspect of design.
It is the key to opening the door for any product whether locally or internationally.
An essential ability of TEAMS Design is to design to meet such localized visual
preferences.
TEAMS Design always offers varied solutions in the early
development stages to be used as a discussion basis to gather international
feedback. This helps in finding which combination of elements can serve to
increase the perceived value of a product for all sides, without having to
compromise.
However, one-size-fits-all solutions rarely allow everyone's ideals to be
met, and other solutions should be sought.
When selling on a multi-national scale there are three
categories of solutions:
1) Globally Compatible Products,
2) Locally Customized Products, and
3) Format-Differentiated Products.
TEAMS Design explores all three of these approaches in the initial sketch
exploration, to ensure the optimal option gets through for the best results.
TEAMS is often approached by locally successful manufacturers wanting
to improve their products sales across the Atlantic.
We therefore specialize in understanding exactly what each market requires,
according to the specific product area, and have a great deal of experience
in doing so.
