We developed a new Visual Brand Language for the Siemens climate control systems, which inspired a complete catalog of products and further brand styling redefinition in other market segments.

The new brand language for Siemens aims to communicate a high-end feel and sophisticated interaction at the simplest and most user-friendly level. The styling of this controller echoes this aesthetic of clean, modern but friendly technology.

Our work for Siemens included redefining the graphics for interactive displays, where we created a graphic language that is applied to both the physical and the virtual buttons, to provide a holistic user interaction.

This room control unit is in a modular format,allowing alternate combinations of push buttons, according to its required functions.

This set of buttons adjust the temperature, allow sophisticated time/temp programming, switch lights on or off, and raise/lower the blinds.

This is a domestic climate control unit demonstrating easy interaction through international icons and a simply read layout.

ID magazine awarded this product, commenting it "..presents itself as understandable and usable, especially for a hotel guest encountering it for the first time

We have also worked with a range of Siemens computer equipment, creating the same friendly and sophisticated look & feel through professional equipment.

We have often created simulations to test user interaction with our devices, and have simplified the programming procedure tenfold by discovering early on the optimum pattern of users' intuitive interaction.

Alternative layouts can often lead to a beneficial interaction. This unit provides the user with a high level of data but uses subtle elements of positional memory and format hierarchies to divide and simplify the information.

Our work for Siemens extends into designing packaging and sales brochures, to convey the same look and feel as the products.

© 2006 TEAMS Design, Inc. All rights reserved.