LR Nelson is the leading brand of irrigation products in North America. We have created their new Visual Brand Language and designed over 100 new products with Nelson since 2002.

LR Nelson has now achieved a unique high-end position in an otherwise commodotized marketplace. In reinventing their brand we have created a strong brand identity that draws the user to grab the product from the shelf. Eye-catching looks coupled with a high end feel.

In redesigning their existing line of leading products they were able to introduce new user-friendly features such as the flow control and click-touch trigger features shown on this nozzle. Both the gray and the black colors are molded in softgrip in a unique production technique.

This set of three nozzles featured an innovative production solution -the internal metal core extends to the outside and functions as a value-adding visual feature. The use of bright colors, strong curves, visible metal and a hand-filling grip made it attractive to both the targeted female buyer and the male user.

Timers have traditionally fallen into the same trap that video recorders did -few people could properly program them. This 'friendly timer' provides a range of timing options with a very simple and enjoyable interaction.

While Nelson's oscillating sprinklers can be seen on millions of gardens across the US, cheaper quality competitors were threatening their reputation with similarly styled products. Their updated line of sprinklers not only improves the performance but visually differentiates Nelson.

Our work with Nelson included the chance to ideate new concepts for garden irrigation products and accessories. Ideas such as this foot shutoff were highly welcomed additions to Nelson's range of garden irrigation solutions.

The Garden market is expanding and users needs are constantly changing. This four-way water splitter provides easy flow control and click-touch shut off for gardeners with multiple irrigation requirements.

This simple two-way hose splitter prevents the hose from kinking at the place where it most likely to get damaged. It also creates a high-end look for a product that gets a lot of visibility and user interaction.

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