Target
Group-Specific
Design

For some time, we’ve been working with AM.PM, a company that creates emotion-evoking bathroom interiors. Our collaboration with them has enabled us to get more involved in target-group specific design – looking toward one group to build something around their behaviors and expectations.

Designs Built to Impress the Target Group

We created designs for couples and young families, resulting in “Chic.” It’s nothing over-the-top, but yet special, simple, and iconic with a tangibly familiar aura. By focusing on one detail, we could give it a bit of that ultra-sophisticated look while keeping the price reasonable for a sub-premium market.

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