Pyrex

For their first foray into the world of kitchen tools and gadgets, Pyrex wanted to focus on the novice — the person who arrives home with their first meat tenderizer and thinks, "well, now what?"

To reach the brand's goal of inspiring confidence in this user, each tool would need to work easily and intuitively. While it would have been less expensive to design a single handle that could be tooled for multiple products, we instead crafted handles that would fit the precise movement of each task — whether scooping, pulling, or squeezing.

 

Share this story

Try Your Hand at App-Guided Cooking with WMF

Brewing a Success Story Together