Argus Bean

Kids simply don't use technology in the same way that adults do; in some ways, they're more intuitive — jumping into using new features that might throw off generations who grew up with analog versions — but their small stature and boisterous play habits must also be taken into account.

In order to create a unique innovation for kids in the camera category, we first had to observe the pain points of a camera as a play thing — from smudged lenses to the whole camera going MIA in a school locker.

Among other honors, the Bean was the recipient of an IDEA Award in 2009.


Case Study: Reinventing the Camera for Kids

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