Design is More Than Just Good Form
During the round of presentations, Meike and Oliver presented on the topic of brand strategic design, a method that infuses products with the perfect language. They explained that design is not only about form; but also about product language. And it is through form that a product can communicate its message. Going into more depth, Meike and Oliver presented a strategic context in the connection of strategic brand design and product development. They also highlighted the importance of better planning, precision, and passion as a way to create better results. Design can address the client even more precisely.
The valuable exchange ended with an excellent evening event in the Albrechtsberg Palace.